Part III
Sitting at a red light on a main traffic artery in Louisville’s working-class south end last night, two small business signs caught my eye.
One was for a neighborhood bar:Â D.T.’s
You’re joking, right? A bar? With the same name as a symptom of alcohol withdrawal?
Wow. Either somebody has a wicked sense or irony or black humor, or….ok, nevermind, I’ll go with irony.
Part IV
How about this one for a used car lot:Â Circus Auto Sales.
My first mental picture was 14 clowns piling out of a Gremlin. I had to laugh out loud.
Then I though, “who’s the king of the Circus?” Of course it’s P.T. Barnum. And we ALL know what P.T. (not D.T., mind you) said about used car buyers, right?

Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
