Sitting at a red light on a main traffic artery in Louisville’s working-class south end last night, two small business signs caught my eye.
One was for a neighborhood bar: D.T.’s
You’re joking, right? A bar? With the same name as a symptom of alcohol withdrawal?
Wow. Either somebody has a wicked sense or irony or black humor, or….ok, nevermind, I’ll go with irony.
How about this one for a used car lot: Circus Auto Sales.
My first mental picture was 14 clowns piling out of a Gremlin. I had to laugh out loud.
Then I though, “who’s the king of the Circus?” Of course it’s P.T. Barnum. And we ALL know what P.T. (not D.T., mind you) said about used car buyers, right?
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is