What the…? Agency lingo

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When I first started at an ad agency I’m pretty sure I only understood every other word that was spoken. The agency lingo had me all confused. Not to mention, there are some people around here (ahem, Kati Parrish) that like to make up words on the fly. There were many times that I asked questions, but there were also many times when I just nodded and pretended I knew what was going on.
The new lingo quickly became a second language. It wasn’t until a new coworker started asking me about certain words that I realized how confusing it was those first weeks and how someone else may not know them.
I’ve gathered a short list of widely used agency terms and some terms that special Current360 members have made-up, but we use consistently:
Shoot – A photoshoot. No, we aren’t actually breaking out the rifles – unless it’s a prop.
Spot  If Rob says he is uploading a Spot, he’s uploading a commercial.
Padoof /Padoofer**  Kati or Allison would like a PDF emailed to them.
RFP  Request for Proposal
PO  If you start to get hounded by Pam for not putting in a PO, you better complete a Purchase Order – and fast!
Play It Out **  If Dennis or Nick ask you to ”Play It Out” – that means print it out.
Eblast  a really exciting term used to describe an electronic mailing that is sent out in mass quantities.
Stinky Tree**  There’s a Chinese Chestnut tree in the C360 courtyard that stinks during the summer time.
Poinky Balls**  the prickly balls that fall off the Stinky Tree.
TWSS  That’s What She Said – pretty self-explanatory. (We didn’t make that up, we just like to use it a lot)
Board It Up  The AE’s (Account Executive’s) want to present the creative to the client, so mount it to matte board for presentation.
**Coined by C360 players

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more