The annual Run for the Roses came and went last weekend and with it went the Kentucky Derby Festival chaos that we always welcome in our shop. I’m sure we’d all like to say we are cooling down after the Race, but no such luck! We are in full gallop on a ton of new business and current client organic growth…and it ROCKS!
This is what we live for in the agency world, right?!? The thrill of the chase, the exhilaration of the gate opening, and then laying down $1,000 across the board on your creative idea – YEAH! But, sometimes you gotta relax the reins a bit and have some fun in the paddock, which is what we did at the Run for the Rose last week!
In case you were stalled in the stable last week, the Run for the Rose has a corporate division in which company teams compete against each other through an obstacle course with a tray of plastic glasses full of wine. The team with the most wine in their glasses and the shortest time through the course wins. We put up three teams for the race and kicked some major hind end, as you can see from the photos below.
With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely