You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month, the sun is shining more, and the hint of summer is in the air.
You can have that kind of transformation for your digital marketing campaigns. As a marketers, we are faced with an ever-changing landscape of new tools, channels, tactics, and other requirements that must be assessed when looking at online marketing plans. No matter the type of business you run, information, methods, and tools can be reviewed and adopted to help you “get in control of your digital marketing this month.”
- Before you can market successfully, you need to know who you are marketing to. This is one of the most critical steps in a marketing strategy that businesses frequently overlook. Who is your ideal customer? What is their age, gender, and personal likes and interests? You need to know your buyer persona like the back of your hand before you can get in control of any kind of online marketing.
- Are you staying current with the popular kind of content in your industry? What was satisfactory in 2016 is outdated and part of the past today. Do you know what trends are going viral and enticing consumers? Spend time familiarizing yourself with online marketing trends. All you need to do is Google a few keywords, or put them into the Facebook, Instagram, and Twitter search bars. Follow the pack and jump onboard with digital marketing trends that seem to be resonating with consumers today.
- Honestly, when was the last time you assembled your digital marketing analytics from each platform and evaluated the big picture? If you want to get out in front of your marketing efforts, you need to first reflect on campaigns of the past, and what went well, as well as what went poorly. Luckily, all digital platforms happily provide you with free access to analytics, so you don’t have to guess and wonder anymore. As part of your April transition, consider setting up an Excel or Google Sheets document where you can keep the numbers stored so you can do yearly reviews as well.
Here are Current360, we want you to stay current, which means getting in touch with your buyer personas, reviewing analytics and the stories they tell, and taking the time to research the trends of the present and future. We’re ready to help at every step or handle it all for you. After all…We Do That!