Close this search box.
Close this search box.

April Showers Bring May Flowers: Transform Your Digital Marketing This Month

Share This Post

You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month, the sun is shining more, and the hint of summer is in the air.

You can have that kind of transformation for your digital marketing campaigns. As a marketers, we are faced with an ever-changing landscape of new tools, channels, tactics, and other requirements that must be assessed when looking at online marketing plans. No matter the type of business you run, information, methods, and tools can be reviewed and adopted to help you “get in control of your digital marketing this month.”

Here’s how:

  • Before you can market successfully, you need to know who you are marketing to. This is one of the most critical steps in a marketing strategy that businesses frequently overlook. Who is your ideal customer? What is their age, gender, and personal likes and interests? You need to know your buyer persona like the back of your hand before you can get in control of any kind of online marketing.
  • Are you staying current with the popular kind of content in your industry? What was satisfactory in 2016 is outdated and part of the past today. Do you know what trends are going viral and enticing consumers? Spend time familiarizing yourself with online marketing trends. All you need to do is Google a few keywords, or put them into the Facebook, Instagram, and Twitter search bars. Follow the pack and jump onboard with digital marketing trends that seem to be resonating with consumers today.
  • Honestly, when was the last time you assembled your digital marketing analytics from each platform and evaluated the big picture? If you want to get out in front of your marketing efforts, you need to first reflect on campaigns of the past, and what went well, as well as what went poorly. Luckily, all digital platforms happily provide you with free access to analytics, so you don’t have to guess and wonder anymore. As part of your April transition, consider setting up an Excel or Google Sheets document where you can keep the numbers stored so you can do yearly reviews as well.


Here are Current360, we want you to stay current, which means getting in touch with your buyer personas, reviewing analytics and the stories they tell, and taking the time to research the trends of the present and future.  We’re ready to help at every step or handle it all for you.  After all…We Do That!

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more