Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
Did Google Kill Cookie Tracking
In the halcyon days of 2020, Google declared that third-party cookies were going away in Chrome, setting off a panic attack in marketing departments worldwide.
Reflections on Portfolio Day: Advice for Aspiring Advertising Agency Professionals.
My name is Miriam Shir, and I’m an Art Director at Current360. I attended the Jefferson Community and Technical College (JCTC) portfolio day in downtown
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
Unlocking Google Grants for Nonprofits
Many Nonprofits Can Access up to $10,000/Month with Google Ad Grants and Current360. In today’s digital age, nonprofits face the unique challenge of standing out
Beyond the Surface: Why Your Brand is Much More Than a Pretty Logo.
Many companies make a critical mistake in the fast-paced business world: reducing their brand to a mere visual identity. That sleek logo, those carefully chosen
