Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
Unlocking Google Grants for Nonprofits
Many Nonprofits Can Access up to $10,000/Month with Google Ad Grants and Current360. In today’s digital age, nonprofits face the unique challenge of standing out
Beyond the Surface: Why Your Brand is Much More Than a Pretty Logo.
Many companies make a critical mistake in the fast-paced business world: reducing their brand to a mere visual identity. That sleek logo, those carefully chosen
Meaningful Change – One Click at a Time
January is a time for new beginnings and fresh starts. For some of us, that might mean joining a gym to get in shape. Due
2024 Predictions
Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,
The King is dead.
Long Live the King.
No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from
