Can Consumers Ruin Brands?
The other day I saw this story about a pharmaceutical company called Lundbeck that makes a drug called pentobarbital. As it turns out, pentobarbital, which
Oh shoot!
Last week, we handled a video shoot for a new brand extension launch! This is the kind of work that makes the advertising industry fun,
CurrentMarketing – A Cut Above
Stop me if you’ve heard this. A man was walking through the woods when he happened upon a woodcutter working feverishly to fell a large
Shazam It!
Lately I feel like TV commercials are my new radio (you know, that thing in your car’s dash that you never seem to listen to
Men, Men, Men
Two and a Half Men is in its eighth season and has been ranked in the Top 20 programs since 2004. As of last week,
Meet Our New Copy & Creative Newbies!
Words with our new copywriter gal, Charity Murphy: CurrentMarketing: What are you doing? Charity: Rockin’ out with my copy out. CMKTG: What else? Charity: Playing
