
April Showers Bring May Flowers: Transform Your Digital Marketing This Month
You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by

Social Media Marketing Video Tools Anyone Can Use
Video marketing is here, and it isn’t going anywhere anytime soon. Hailed as the most engaging and interactive medium of content on social media and

Doing Good by Doing Good
Some say the advertising profession is somehow dishonorable, and I guess—in the hands of dishonorable people—it could be. But way beyond mere hawking of goods

Social Media Influencing: Are You Utilizing Micro AND Macro Influencers?
Over the past few years, we’ve heard the term “influencer” thrown around more than ever before. Used to categorize a unique population of Internet users

How to Become a Social Media Influencer in 2018
By now, you’ve probably heard of the term “influencer” thrown around social media, advertising, or marketing conversations. As an entirely new group of advertising personalities,

Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns
The recent warm spell notwithstanding, Winter is still upon us and the frosty temps are sure to return. And following the holiday excitement and ushering