If Your Brand Were A Movie Monster, Which One Would It Be?
A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer
What's Your North Star?
Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew
What Do Clients Want From Their Advertising Agency?
As the saying — sorta — goes, “If the client isn’t happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve
How We Build Strong Agency-Client Relationships
The Agency-Client Relationship Is Key There’s more to running an advertising agency than producing stellar work. (Although, yes, We Do That). A cornerstone of the
Personality Profile of a Rockstar Account Executive
Finding good employees is a job in and of itself. It’s a big time and, potentially, financial investment to take on a new hire. There’s
iPhone Video vs. Professional Camera Crew
Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video
