5 New Years Resolutions of an Art Director
It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to.
The Joys Of Giving All Year Round
With the holiday season upon us, now is the time to reflect on all we have to be grateful for and all we do to
If Your Brand Were A Movie Monster, Which One Would It Be?
A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer
What's Your North Star?
Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew
What Do Clients Want From Their Advertising Agency?
As the saying — sorta — goes, “If the client isn’t happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve
How We Build Strong Agency-Client Relationships
The Agency-Client Relationship Is Key There’s more to running an advertising agency than producing stellar work. (Although, yes, We Do That). A cornerstone of the
