iPhone Video vs. Professional Camera Crew
Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video
The Secret To Successful Pre-Roll Ads
Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the
The Habits of a Successful Account Executive
“What makes a great account executive,” you ask? It’s not easy, and every account executive has their own unique approach. But there are some tried-and-true
How Long Should Your Video Be?
The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans
The Consumer Profile: Why It's Important
We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But
Get The Most Out Of Added Value Opportunities
In the world of media planning, we make added value opportunities happen all the time. They can be helpful supplemental features to our clients’ media
