RFP? Let Me Check My List.
They say that 80% of Advertising-related RFP’s (Request For Proposal) are fixed. In other words, the folks at the organization already know which agency they
What did I do to deserve daytime TV advertising?
Having been on maternity leave for five weeks, I’ve had a lot of time (while my wee one sleeps) to watch some solid daytime TV.
Facebook, Amazon and TiVo: Triplets Separated at Birth?
I think Facebook, Amazon and TiVo are triplets separated at birth. Okay, so they’re fraternal… but they’re multiples of the same genes. Let me explain.
One-to-One Marketing Communication
That’s what it all boils down to — speaking to your customer on a one-to-one basis. I remember, while studying news writing and copy writing
Sticklers Unite
I visited my parents’ house a few weeks ago and smashed my toe on a piece of furniture. I really crunched it and pretty much
Abraham Lincoln is MY Brad Pitt.
I have a female friend who once told me that she had a HUGE crush on Abraham Lincoln when she was a kid. Her room
