20/20 Ennui
Last night I had the misfortune of walking into a TV switchback in my living room. By TV switchback, I mean one of those situations
A Little Relief
There’s a strange phenomenon taking place in the world today. Social networks https://twitter.com/, which were meant to connect people & foster friendships, are now being
RFP? Let Me Check My List.
They say that 80% of Advertising-related RFP’s (Request For Proposal) are fixed. In other words, the folks at the organization already know which agency they
What did I do to deserve daytime TV advertising?
Having been on maternity leave for five weeks, I’ve had a lot of time (while my wee one sleeps) to watch some solid daytime TV.
Facebook, Amazon and TiVo: Triplets Separated at Birth?
I think Facebook, Amazon and TiVo are triplets separated at birth. Okay, so they’re fraternal… but they’re multiples of the same genes. Let me explain.
One-to-One Marketing Communication
That’s what it all boils down to — speaking to your customer on a one-to-one basis. I remember, while studying news writing and copy writing
