Close this search box.
Close this search box.

RFP? Let Me Check My List.

Share This Post

They say that 80% of Advertising-related RFP’s (Request For Proposal) are fixed. In other words, the folks at the organization already know which agency they are going with. And often they are staying with their current agency and are just conducting the RFP to satisfy some corporate rule.
This pisses me off because folks on the agency side work very hard to create and pitch the new ideas to this potential client and it’s often all for not. Or worse, the client collects all the new ideas and decides to use a few of them over time—without paying for them.
We’ve had this experience, and have even gone back to the table—with the same client—only to be lead around the block and told “thanks, but we’re going to keep this initiative in house.”  I won’t name names. This town is too small. I’ve started a list.
There are some agencies that refuse to work on spec creative and RFP’s. They just flat out refuse. We take each one on a case-by-case basis and try to find out why they are looking and what our chances are. The work is fun because it is something new and our whole company gets into the initiative. There’s an excitement level that comes with competing and we always enjoy the rush! Plus, it’s new creative. We get to play on a new field. And of course we want to win so we do crazy things to get their attention. It’s not the additional work that bugs me. It’s the stealing that goes on. And when I speak with my friends in our business, I often hear horror stories about certain companies that go into the RFP just to steal. Shame on them. All we have to sell is our time and talent. And we prefer to work with honest and upstanding companies that have a mutual respect for us, as a business, and our need to make money too.
Got an RFP? Let me check my list. Here’s an idea: Maybe we should start a community list on the Louisville Ad Club’s website. Wouldn’t it be a hoot if some of these swindlers were black balled from local agencies and nobody responded to their RFP.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more