RFP? Let Me Check My List.

They say that 80% of Advertising-related RFP’s (Request For Proposal) are fixed. In other words, the folks at the organization already know which agency they are going with. And often they are staying with their current agency and are just conducting the RFP to satisfy some corporate rule. This pisses me off because folks on …

RFP? Let Me Check My List. Read More »