Is Gamification, “The Next Big Thing” in Marketing?
Gamification (Gam-if-ication) noun 1 The use of game design techniques and game mechanics to solve problems and engage audiences. Some are calling gamification “the next
Cutting-edge apps walk the runway for New York Fashion Week 2012
Each year around this time, my wannabe “inner fashionista” frantically scavenges style blogs and websites to stay constantly updated on the latest spring trends –
Meet our two new friends
We have two new friends at CurrentMarketing – The Duke of Goldington and Sir Goldshire! Yep, that’s right – TWO GOLD LOUIES!!! Congrats to our
CurrentMarketing brings home multiple Louie Awards
Two separate campaigns earned CurrentMarketing two Gold Louie Awards on Friday. The awards, presented by the The Advertising Federation of Louisville, were for a logo
The secret to reducing stress, being happy and living a fulfilling life.
So, I just read about a recent study that seems to have all of life’s problems figured out. The study showed that people who go
It’s Time for Brandrogyny, That’s Just Mercedes!
It’s funny how we think about brands: We personify them. We talk about their voices and attitudes — and sometimes, we even talk about their genders.
