Do AC: Atlantic City Reimagined

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I am not talking about air conditioning (AC), but a new look at Atlantic City (AC). When most folks hear Atlantic City they think gambling and night life. AC wanted to change this perspective and launched a traveling road show to bigger cities for folks to enjoy first hand other things AC has to offer. supporting their recent advertising campaign, “Do AC.”
The “Do AC” campaign traveled this summer to fairs and festivals in Baltimore, Philadelphia and New York City. “Do AC” incorporated some traditional advertising, social media and PR.  The roadshow brought the seaside resort to life through six interactive environments that showcased hotels, nightlife and restaurants as well as its boardwalk casinos. The custom wood flooring inside was an exact replica of the famous Atlantic City Boardwalk.
One of the environment touted Spa services entitled “Do Chill” and another area “Do Views” highlighted the beautiful  Atlantic City’s ocean and bay vistas while visitors could recharge their phones.
Thanks Atlantic City! I am ready to get cool in AC ASAP.

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.