I am not talking about air conditioning (AC), but a new look at Atlantic City (AC). When most folks hear Atlantic City they think gambling and night life. AC wanted to change this perspective and launched a traveling road show to bigger cities for folks to enjoy first hand other things AC has to offer. supporting their recent advertising campaign, “Do AC.”
The “Do AC” campaign traveled this summer to fairs and festivals in Baltimore, Philadelphia and New York City. “Do AC” incorporated some traditional advertising, social media and PR. The roadshow brought the seaside resort to life through six interactive environments that showcased hotels, nightlife and restaurants as well as its boardwalk casinos. The custom wood flooring inside was an exact replica of the famous Atlantic City Boardwalk.
One of the environment touted Spa services entitled “Do Chill” and another area “Do Views” highlighted the beautiful Atlantic City’s ocean and bay vistas while visitors could recharge their phones.
Thanks Atlantic City! I am ready to get cool in AC ASAP.
Bill Bernbach and the Creative Revolution
Bernbach, along with James Doyle and Max Dane, founded DDB in 1949. He had left Grey Advertising in “an act of defiance,” taking one small