You probably can’t remember the last time you used Yahoo for online search. Today, more than 70% of all online traffic runs through Google. Coupled with the rise of Microsoft’s Bing, I wonder how much longer Yahoo will be able to stay afloat?
Although Yahoo’s reign as king of search is over, there is still a lot left in the tank for the Net’s oldest major directory. Instead of trying to go head-to-head with Bing or Google in the search market, Yahoo will make its attempt to become the authoritative source on Web content.
Earlier this week, Yahoo announced the launch of “The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.” Available July 6, 2010, this book intends to offer advice to anyone who writes or edits for the Web.
In addition to answering all your grammar and spelling issues, the guide also others several other web-related resources, including information on how basic webpage coding and how to optimize a website for SEO.
One exceptionally useful feature is that users can logon to https://styleguide.yahoo.com and get their toughest questions answered by the editors. This book is truly the one-stop shop for all the information you need to create flawless and engaging content for your digital space. Plus, it’s much cooler than your outdated copy of “The Associated Press Styleguide” that now serves as a coaster instead of a reference tool.
“The Yahoo! Syle Guide” has received endorsements from some of the nation’s top scholars and institutions, including California State University, Nielsen, San Jose State University and Kent State University. The book will be available in both print and online editions and will be compatible with the Apple iPad and Amazon Kindle. The style guide will be hitting a newsstand near you at a manufacturer suggested retail price of $15.
My recommendation? This is a must-have for any media professional and is sure to overtake “The Associated Press Stylebook” as the go-to source for digital publishing. So, go clear off a portion off your desk and head to your nearest bookstore to reserve your copy today. After all, you don’t want to be the one person who still adds a hyphen to “email.”
San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline: