Having just gotten back from the Paradise that is Southwest Florida, I was intrigued to read a post from Mark Driscoll, an influential young pastor in Seattle, WA.
He and his family (wife and 5 kids) are leaving headed for vacation, and Mark has decided to immerse in a total media blackout. For some, that would be no big deal. But this fellow Facebooks (wow, is that a word now?) and Tweets and Podcasts and Vidcasts and DVD’s relentlessly. To spend four weeks with no iPhone, no laptop, no television, no MEDIA? I wonder what THAT’S like.
Could be a real blessing, I suppose, but it’s difficult departure in today’s age of 24/7 immediacy. Granted, I was sneaking away with my bride for a four day “recharge” getaway, but I used my iPhone GPS on the golf course, UrbanSpoon for help with restaurants, and checked in on FourSquare three times. Although I spend less than one week per month in my Florida getaway, it’s wired for wireless and digital cable. I checked my email, favorite news sites and exchanged Facebook messages with my son traveling in Europe.
Maybe someday I’ll go “media free” for an extended period and get back in touch the deeper things in life. Right now, I gotta post this blog.
Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
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