Sometimes a sweater is simply a piece of clothing for its owner. Other times it becomes an entire organizing principle. So it was for Luke before this cardigan entered his life. “I was lost,” he said one recent morning. “But then the sweater came, and it’s given me purpose and direction. I was so stressed out before. Now I only have to remember one thing when life gets hard or confusing: trust the sweater.”
We’re happy for the peace and contentment he’s found, but try not to get trapped alone with him in the break room.
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their