Sometimes a sweater is simply a piece of clothing for its owner. Other times it becomes an entire organizing principle. So it was for Luke before this cardigan entered his life. “I was lost,” he said one recent morning. “But then the sweater came, and it’s given me purpose and direction. I was so stressed out before. Now I only have to remember one thing when life gets hard or confusing: trust the sweater.”
We’re happy for the peace and contentment he’s found, but try not to get trapped alone with him in the break room.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
