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I enjoyed a quick lunch today at the local KFC, which I hadn’t been to in a few months.  When I walked in, I noticed the interior had been remodeled and had a fun new design including bright colors, digital display boards and even bar-style seating…pretty sweet!
I placed my order, just a simple Snacker Pack, but in classic Ashley style, I couldn’t order it straight up and decided to ask for a buffalo chicken snacker, which is usually an option on the menu.  The response I got was “we don’t flavor our food anymore”.  Say what?!
As marketing experts, we spend hundreds of hours and thousands of dollars to craft the perfect setting for your dining experience, as well as the message to drive you through the door, and menu and beverage teams spend hours going through dozens of recipes to find the perfect combination of flavor.
On the operational level, especially for a chain with as many units as KFC, it is difficult to prepare the staff for every question they might encounter.  But for a brand that prides itself on its world-famous 11 herbs and spices, to tell a customer that they no longer flavor their food, seems like quite the marketing nightmare, as I’m surely not the only one to notice the absence of buffalo chicken.
Today was a reminder that everything that goes in to a campaign is only a piece of the puzzle.  There are some things that are beyond our control, like the words of an employee or even the closure of a bridge.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more