My favorite television show has come to an end. Yep, I’m a Lostie through and through. I’ve spent HOURS on Lostpedia and 4815162342, HOURS looking for Easter eggs, and HOURS debating theories. And while it’s likely that the debate over what this or that means will continue for, well, forever, one thing is clear: Target hit a home run with its ads.
You don’t have to take my word for it. Just Google “Target ads on Lost” and check out the results. There are spoofs all over YouTube (they’re pretty good in their own right).
What I thought was most interesting about Target’s Lost ads was the response of my two teenaged children: after seeing the first one (Smokey selling smoke alarms), the kids were excited to see if there’d be more. They weren’t disappointed as Target delivered two more outstanding ads for this campaign.
The Lost brand already “owned” me and Target tapped into that loyalty by acknowledging the power of the show. I’m sure they knew they were creating something special for the Lost audience, but I wonder if they had any idea of the ads’ potential to reach such a younger skew of viewers. I’ll bet Target’s agency did.