Lululemon Recall: Reassure Me Please!

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One or my favorite companies just had a HUGE product recall.  Yes, I know companies have recalls all the time on products but how the company responds is the big task.
Lululemon makes athletic gear for yoga, running and working out.  Most would say it is a tad on the pricey side, BUT they are comfortable, cute and manufacture under the highest quality standards.  (Well, had been great quality).   I own several Lulu pieces and have never had an issue.  I have had pieces for years and they still look new.  I LOVE them.  Ask my husband. The clothes can be used for workout but also can be worn when I am running errands, want to be comfy, but not look like a bum.
The recall is on their yoga pants, which I believe is one of their best sellers.   They recalled 17% of the on-shelf product because of excessive sheerness.    A spokesperson for Lulu said, “The ingredients, weight and longevity qualities of the women’s black luon bottoms remain the same but the coverage does not, resulting in a level of sheerness in some of our women’s black luon bottoms that fall short of our very high standards.”  She then went on to say that they were looking into the issue.
Since the recall, as anything else big, it has gone viral and people are non-stop talking about it.  It was even on the Today Show.  Their stock fell almost 6% since.  And all they have really said other than the statement above is, “We will offer full refunds to anyone who has purchased pants with this material.”
But, is that enough?  I guess if you are a true Lulu lover it may be, but if you are a occasional Lulu/occasional Nike/occasional Adidas buyer, would it be?  I am a Lulu lover and still feel like there is a missing piece here.  I need a little more from them. I need something to reassure me that it won’t happen again.  But what is that reassurance, I ask myself…  Is it just their word, is it more than that?
How do you think it should be handled?

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.