I think there might be a lot of mystery surrounding my job as traffic manager. I’m not going to go into a boring job description; instead, I’d rather give you some myths I’ve heard about what I do all day and then dispel them with the REAL explanations below. Behold!
Myth: When I’m staring intently at my computer screen, I’m playing Cafe World or Tetris.
Reality: I’m sifting through the daily 280 emails, 96 system reports and a crap ton of task notes that come into CurrentTrack.
Myth: When I’m eating a sandwich for lunch, I’m thinking about how much I enjoy that sandwich.
Reality: I’m actually considering what HAS to get done after lunch/before the end of the day and how we’re going to get there.
Myth: When I arrive in the morning, the first thing I do is check my personal email and text my bestie.
Reality:Â I DO text my bestie…CurrentTrack is my bestie. Personal email is for sissies.
Myth: I’m gossiping at everyone’s desks all afternoon.
Reality: I’m herding all of our cats into the big bag by checking status with everyone individually. Okay, I might goof around a little at each desk, but that’s part of my mystique. I’m really just trying to get you to do what I want you to do.
Myth: I sit kind of weird in Jolt.
Reality: I’m making sure I hear everything that’s said around our huge conference table. That means I gotta lean in a weird way sometimes.
Myth: When I’m out of the office, you all can mess around.
Reality: I’m everywhere. You can’t hold me. Even when I’m gone, I know what you’re doing.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
