Automotive

At Current360, we know how to get your dealerships in front of potential car buyers. We did it successfully for Don Franklin Auto and we can do the same for you. We understand that someone looking for a new Jeep is different from a person interested in a Chevy sedan. That’s why we use a powerful, highly targeted mix of advertising and digital executions that are unified across all channels. Here’s a look at some of the ways we can drive traffic to Bachman Auto Group.

Advertising

Media

Digital

Social

video

What makes Bachman Auto Group different from the competition? What’s going to get Bachman at the top of potential buyers’ minds and drive them to your dealerships? We’ll create a unified campaign that reaches them where they are.

Our media approach uses innovation, integration, and dynamic delivery to reach potential customers in a fragmented media environment. More than 88% of car buyers start their car-buying journey doing online research, so we use programmatic online ad delivery, which applies online consumer data to instantly serve up relevant ads to customers based on their online activity. For radio, our research partnerships allow us to identify the top local stations and negotiate the most efficient radio coverage for Bachman Auto Group. We can also help you manage your co-op dollars to get the most out of your media buys.

We created and managed hyper-targeted, geofenced digital display ads for Don Franklin Auto Group that were served up to potential customers near their dealerships as well as those who were shopping at their competitors’ dealerships. We know where the eyes are and how to reach them.

Effective use of social media will help Bachman Auto Group reach and engage customers on a one-on-one basis. Current 360 can develop and manage content and create a paid social media strategy for all your social channels.

Our in-house video production studio can create clutter-busting broadcast advertising, brand videos, and social videos for Bachman Auto Group. Even better, any media that we place on your behalf will cover the cost of production.

We Do That!

This is one of the things that makes Current360 so different from other agencies. In addition to our traditional and digital marketing capabilities, we’re a content factory for our clients who need high-quality, cost-effective video, photography, and sound production.

Let's Get Started!

We’re ready to talk about how we can work together to take your business to the next level. Just say when and where and we’ll be there!

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.