Electronic Paper? Interactive Print Materials

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When I think of interactive print materials….I get flashbacks to Scratch n’ Sniff Stickers and Hypercolor clothing of my early 90’s youth. My have we come a long way in engaging consumers and creating a memorable user experience to either a brand or message being conveyed. In David Gianatasio’s article about Novalia’s 2-D interactive touch-screen drum kit poster, we see where traditional media and modern technology meet to raise the eyebrows of (what could be) your brand’s potential consumer.
This innovative advertising tool is already evolving into impressive Bluetooth applications with smartphones as Novalia’s Kate Stone states, “Packaging, greeting-card manufacturers, point-of-sale, bus-shelter advertising, books, newspapers—yes, you can touch a story in a newspaper and if you’ve got your smartphone with our app anywhere on your person it can automatically pick up the recording of the actual press conference.”
This old-meets-new media technology allows for companies and advertisers to run in any direction in applying interactive capabilities to their Brands. I, for one, am kind of nerding-out on this gadgetry implementation for media, and that is quite a statement given that I’m one of the least tech-savvy people around.
There is one thing that I think we all can agree this poster is lacking…(which Gianatasio’s article references)…..I gotta have more cowbell!

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.