When I think of interactive print materials….I get flashbacks to Scratch n’ Sniff Stickers and Hypercolor clothing of my early 90’s youth. My have we come a long way in engaging consumers and creating a memorable user experience to either a brand or message being conveyed. In David Gianatasio’s article about Novalia’s 2-D interactive touch-screen drum kit poster, we see where traditional media and modern technology meet to raise the eyebrows of (what could be) your brand’s potential consumer.
This innovative advertising tool is already evolving into impressive Bluetooth applications with smartphones as Novalia’s Kate Stone states, “Packaging, greeting-card manufacturers, point-of-sale, bus-shelter advertising, books, newspapers—yes, you can touch a story in a newspaper and if you’ve got your smartphone with our app anywhere on your person it can automatically pick up the recording of the actual press conference.”
This old-meets-new media technology allows for companies and advertisers to run in any direction in applying interactive capabilities to their Brands. I, for one, am kind of nerding-out on this gadgetry implementation for media, and that is quite a statement given that I’m one of the least tech-savvy people around.
There is one thing that I think we all can agree this poster is lacking…(which Gianatasio’s article references)…..I gotta have more cowbell!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
