As any media buyer worth her salt can tell you, political windows are the flu virus of our profession. We’re a healthy, consistent, loyal source of income for the stations all year round…then, two weeks of this sickness hits and BAM! The newest Janie-Come-Lately decides she wants that spot you bought. Sorry, health and wellness, you’re out! The flu is in!
Quick disclaimer:
My friends at our local stations have successfully kept our spots safe…it’s my reps in other “more politically attractive” markets that haven’t been so loyal. I won’t name any names, but those markets are in a bordering 4-letter state that starts and ends with O.
Guess what, stations?!? We have a shiny red kickball in our arsenal and it’s called the Internet! Google won’t pre-empt my ads! Facebook won’t try to make my spots good in Cheaters at 2 am! My blog entry won’t be bumped by Mr. Baby-Kisser’s blog entry!
So, I’m going to show those stations who’s boss! I’m going with the Internet!
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
