Politicals – ARG! Let's all turn to the Internet!

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As any media buyer worth her salt can tell you, political windows are the flu virus of our profession. We’re a healthy, consistent, loyal source of income for the stations all year round…then, two weeks of this sickness hits and BAM! The newest Janie-Come-Lately decides she wants that spot you bought. Sorry, health and wellness, you’re out! The flu is in!
Quick disclaimer:
My friends at our local stations have successfully kept our spots safe…it’s my reps in other “more politically attractive” markets that haven’t been so loyal. I won’t name any names, but those markets are in a bordering 4-letter state that starts and ends with O.
Guess what, stations?!? We have a shiny red kickball in our arsenal and it’s called the Internet! Google won’t pre-empt my ads! Facebook won’t try to make my spots good in Cheaters at 2 am! My blog entry won’t be bumped by Mr. Baby-Kisser’s blog entry!
So, I’m going to show those stations who’s boss! I’m going with the Internet!

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