Politicals – ARG! Let's all turn to the Internet!
As any media buyer worth her salt can tell you, political windows are the flu virus of our profession. We’re a healthy, consistent, loyal source of income for the stations all year round…then, two weeks of this sickness hits and BAM! The newest Janie-Come-Lately decides she wants that spot you bought. Sorry, health and wellness, […]
Politicals – ARG! Let's all turn to the Internet! Read More »