Be aware of who you’re talking to. It doesn’t matter if you’re having a one-on-one conversation or speaking in front of an entire nation. The more you know about your audience, the better you will communicate with them.
Getting to know your target audience is a bit like getting to know a new acquaintance. Start by learning who they are on the surface (male, female, age, race etc.) then drill down deeper into demographics, geographic and psychographics.
To make it easier, here’s a little step-by-step intro into the world of market research.
- Know who you want to target.
Before you dive into the inner workings of your target audience, you first we need to figure out who you should be talking to on a broader scale. Are they businesspeople in Detroit, ages 25-35? Are they professional clowns from Butte, Montana? Define as clearly as possible who you are interested in better understanding. - Get up close and personal
Now that you know who they are, it’s time to get to know them a little better. So grab your notepad (or word processor) of choice and hit the interwebs! Search for everything you can. You should know their shoe size by the end of it! Also, now would also be a good time to brush up on your web search skills. - Take advantage of every resource
Compile all the information and exhaust every resource. At Current360, we benefit greatly from a variety of data resources—from our partnership with 4A’s to our use of Alteryx Analytical Data.
Learning about your target audience can be hard work, but we know that it’s crucial to having a successful campaign. That’s why at Current360, we don’t start communicating until we know who we’re talking to.
