Part III
Sitting at a red light on a main traffic artery in Louisville’s working-class south end last night, two small business signs caught my eye.
One was for a neighborhood bar: D.T.’s
You’re joking, right? A bar? With the same name as a symptom of alcohol withdrawal?
Wow. Either somebody has a wicked sense or irony or black humor, or….ok, nevermind, I’ll go with irony.
Part IV
How about this one for a used car lot: Circus Auto Sales.
My first mental picture was 14 clowns piling out of a Gremlin. I had to laugh out loud.
Then I though, “who’s the king of the Circus?” Of course it’s P.T. Barnum. And we ALL know what P.T. (not D.T., mind you) said about used car buyers, right?
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
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