When distrust makes sense

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The first lesson I learned in advertising: “Trust No One.” This was later reiterated at a seminar I attended earlier this year.
“Traffic Managers have a natural distrust of the communications process.” David Baker, ReCourses
We cannot take for granted that what is said is necessarily what is meant…or that something that’s clear to one may not be so clear to another. We must be critics of each piece of communication that we receive.
Verbal and written communication are not what they were a decade ago. Do you speak client service, geek, numbers, or media? A traffic manager must “speak” a little of each and always question “What does this mean?”
We must also be able to translate the message into one that is universal to all other parties involved.  That’s why even a top notch traffic system cannot replace face to face conversations. Sometimes these short meetings result in great ideas! So when in doubt, quickly talk it out! : )

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more