As far as design goes, I have to admit, the ads are arresting…at first. Intriguingly, simple photos, just a line or two of copy, the tag line and the logo. Technically, I would say these are good ads; but for this campaign I have to side more with my “what were they thinking?” feelings. If […]
Really, Diesel? Be stupid? Read More »
The first lesson I learned in advertising: “Trust No One.” This was later reiterated at a seminar I attended earlier this year. “Traffic Managers have a natural distrust of the communications process.” David Baker, ReCourses We cannot take for granted that what is said is necessarily what is meant…or that something that’s clear to one
When distrust makes sense Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
