Using Influencers in B2B Marketing
If you’re a well-heeled brand that sells high-end cosmetics, paying an influencer to hype your makeup on Instagram can instantly boost awareness and sales. But
How Restaurants Can Survive and Thrive During COVID
Of all the businesses that have been affected by the pandemic, it’s hard to find one that’s taken more hits than the restaurant industry. With
Creating New Markets – Oscar Micheaux and Black Movie goers
In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created
Madam C. J. Walker – Brand Pioneer
In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created
10 Ways Covid will Impact Marketing Forever
To be fair, the Covid-19 pandemic has changed everything for everyone, but, since we’re marketers, we’ll stay focused on how it’s affecting and will continue
IP Targeting and Geotargeting. What’s the Difference?
Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the
