
Forget the Beatles, Where’s Garth?
As many of you may remember, last November The Beatles announced their music would be available for download on iTunes. Hooray, right? No! Forget

New Geek: Jason 1.0
My first couple of weeks here at CurrentMarketing have shown me that the company’s emphasis on culture is not simply a marketing facade or a

Hit me baby, one more time…With correct information, that is
To the general population, it might seem like you begin to notice a new product or begin to hear buzz about a certain event

Taking the stink out of girl on girl hate
A popular brand wants to take out the trash talk between girls. Secret® Deodorant is trying to help undo the face-to-face mean, text-to-text mean, e-mail-to-e-mail

Of Horticulture and Economics
Riding my bike last week through the quaint little village of St. Matthews, I saw a great metaphor for our economy. This cute little

TV Tunes
Music in advertising is a topic I’ve written about before on InsideCM. It’s a given that the right track can make or break an