Making Lemonade
The process of rebranding a tarnished product is rarely an easy one. The process of rebranding a tarnished city, well that is NEVER an easy
Check your speedometer
Imagine you’re driving down the interstate and you see a cop on the shoulder up ahead. You can even see that he’s tracking your speed
Old Spice Check-in
We’ve talked about the Old Spice Guy commercials before, but just recently I saw Axe’s campaign. You know your meme is famous when your competitor
A Long Lost Friend – Inspiration
I recently began researching boutique (read; handmade, rare and expensive) guitars. Aside from just being a music gear nerd, I have recently made plans to
Let's be consistent about consistency
Consistency is great, not only for consistency’s sake – too few companies truly understand the benefits of being consistent and the power that it has.
GEICO x four
Most companies spend millions of dollars to make their brand memorable to consumers with one single ad campaign. However, one company is defying all advertising
