Programmatic Buying: This Explanation May Make You Hungry
So, let’s say you own a pizza franchise that wants to sell, well, more pizza. Your franchisees have been pouring hundreds – maybe thousands –
McDonald's Newest Spot – Is C360 Lovin’ It?
Bring up a new TV commercial on any given day at an ad agency and you’re likely to launch into a lengthy debate over whether
The healing power of content marketing
According to a recent Pew Research Center Internet Project, 72% of Internet users report that they have looked online for health information within the past
Aaron Draplin: Inspired by Design
If you’re not a designer, the name Aaron Draplin probably doesn’t mean much to you. Before this week, it didn’t mean much to me either,
SEO: A Beginner’s Guide To Industry Terminology
Search Engine Optimization (SEO) is a term thrown around a lot these days, and it has become a capability many advertising agencies and digital media
Cuddly Animals, Deadly Results
Not long ago, the terms Penguin and Panda moved out of the realm of cute, cuddly animals and into our SEO lexicon with ruthless and