
Currently Loving: Brands That Romance Their Customers
Long gone are the days of old-fashioned courting. A time when women would wait by the mailbox for a love letter or spend hours talking

Marketing for the love of the game
If you haven’t visited the Frazier History Museum to see Gridiron Glory – The Best of the Pro Football Hall of Fame yet, go right

CurrentEmojis: Emojis IRL
Emojis—those little ideograms sent in electronic messages around the world—are quickly becoming very popular in the United States. Why are they so popular? Primarily because

Brand Marketing: Tiger Woods' Bag of Cash
Professional golf’s most decorated, currently active player may have been out of commission since March with a back injury, but that hasn’t kept Tiger Woods

Targeted Advertising: Using Social Insights To Fine Tune Ads
While most businesses understand how to promote their content to consumers via “owned” social media channels, many are missing the opportunity to get their message

Do we say "Thank you" enough?
Thank-you notes were a common courtesy when I was growing up. I wrote a note when someone did something nice for me or gave me