
The Next Frontier of Digital Targeting
A recent article on digital targeting on AdAge.com discussed the capabilities that YuMe, a video ad network, has developed to target individual households with

All this great stuff about Ruby
You are using a Mac (if you aren’t, you should be) and you keep hearing all this great stuff about Ruby (the language, not

Knee Deep in the Current: Current Blues
Have you ever had one of those weeks? The one that just gives you a head ache every day and makes it hard to

Working with Kids: It's Not Complicated.
Many people have come to me and asked how AT&T got such great spots out of one guy talking to a bunch of kids.

Co-Branding: working double-time
So I was walking my dog Holden the other evening through the neighborhood and started thinking about Co-Branding. Sort of random I realize. I’ll

Knee Deep in the Current: The Ins and Outs of Current360
Recently, some changes have been made to my schedule and now I’m looking forward to getting to explore all the ins and outs of Current360.