Smartphone ads for your ears, not your eyes
All smartphone users have seen them – the annoying ads that clutter the apps we use. But with most smartphone ads being ignored by users,
Traditional Animation Vs. Motion Capture
Often when I talk about animation in movies or commercials and I mention mocap or traditional animation, people are generally confused as to what I
Hilarious or Horrendous?
Huggies Diapers can’t seem to win. Last year, it was the “Poop There It Is” campaign that was rated one of the top ten worst
We got a hot mic here, hot mic
After a couple of years of working with footage shot on a Canon 5D Mark II, we here at CurrentMarketing have nailed down a workflow
Double or Single Space?
Normally, I’m not one to complain of grammatical errors. You can sometimes find me writing run-on sentences, forgetting commas and creating sentence fragments. Hey, I’m
Celebrity Endorsements, Behind the Camera
For decades, celebrities have appeared in front of the camera for all kinds of advertisements. However, it wasn’t until recently that I noticed the same
