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5Feb

HyperBole 2018 – Fourth Quarter

For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Wrapping up

5Feb

HyperBowl 2018 – Third Quarter

For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up

5Feb

HyperBowl 2018 – Second Quarter

For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up

5Feb

HyperBowl 2018 – First Quarter

For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this

12Jan

5 Social Media Marketing Trends to Shape 2018

The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas--just on the horizon--that will come to shape how brands

9Jan

5 New Years Resolutions of an Art Director

It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to. And I’m no different. But

12Dec

The Joys Of Giving All Year Round

With the holiday season upon us, now is the time to reflect on all we have to be grateful for and all we do to help others. At Current360, we

30Oct

If Your Brand Were A Movie Monster, Which One Would It Be?

A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With

17Oct

What’s Your North Star?

Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew is doing all it can

28Sep

What Do Clients Want From Their Advertising Agency?

As the saying — sorta — goes, “If the client isn't happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few

17Aug

iPhone Video vs. Professional Camera Crew

 Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media

2Aug

The Secret To Successful Pre-Roll Ads

Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel

21Jun

How Long Should Your Video Be?

The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers

11May

The Consumer Profile: Why It’s Important

We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as

1May

Get The Most Out Of Added Value Opportunities

In the world of media planning, we make added value opportunities happen all the time. They can be helpful supplemental features to our clients’ media plans. But, we sometimes run

18Apr

Media Planning 101: The Media Mix

Even the best ads are ineffective if they don’t reach the right audience. That’s why it’s so important to make sure your media strategy is solid.   Unfortunately, there’s no

28Mar

What Makes A Good Ad?

As advertisers, we’re often chasing the Next Big Thing™. But no matter the means of delivery (whether it’s a print ad, pre-roll video or VR experience), the core of what