Customer Care .. Twitter Style

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Recently, I had reason to complain about some poor customer service I received from a rep at a call center for Network Solutions.  I had two client  accounts that needed to merge in order to setup some E-commerce functions, but not only was the fellow I spoke to not helpful at all, I could barely understand his accent.
So what did I do?  I vented on Twitter about it.  Even with the recent bad luck they’ve had with downtime and unreliable service, I’ve not quite decided to be a Twitter Quitter either. For a while I was close to it, but I’ve decided to stay and post maybe 3 – 4 times a day.
I’m glad I stuck around, actually.  What happened after I vented was quite interesting.  After figuring out the problem myself, I went to my Twitter page and I had a direct message from @netsolcares, a Network Solutions customer assistance rep on Twitter itself.  And this wasn’t the first time he’s contacted me on there!
Yep, I actually meant to blog about this the first time @netsolcares contacted me about mentioning Network Solutions on Twitter.  I got into a discussion with him, not about the issue, but about how he was using Twitter and how he found my message.  He used Summize, a search engine for conversations going on at Twitter and found my message within hours of posting and contacted me directly to see if he could help at all.
Now that is proactive customer support!
How can other people use this as an example?  If you have a product or business that people use, try finding out where and what they are saying about it online.  You’d be surprised at what you find, both positive and negative.  Seek the positive remarks and chime in to say thanks.  Find the negative comments and poke your head in to see if you can change their minds.  That is the future of customer service online.
Do not wait for problems to come to you because they can boil up beyond your control, which would be a shame if a single proactive approach and a “sorry” could have kept the issue small.

More To Explore

B2B Email Marketing

Successful Email Marketing for B2B

Although email has been around longer than social media, instant messages, and even websites, it’s still one of the most effective, affordable ways to get

Contact Us

  • This field is for validation purposes and should be left unchanged.
Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.