Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Graphic designers and brand experts have long preached logo consistency. We do here, too. But when you can build brand awareness and equity, why not try something new?
Many brands today apply a temporary, sometimes seasonal, design element to add life and energy to their logos, and even create buzz about their brand. Google, for example, recognizes every holiday and season with logo garnish they call “doodles” on its homepage. Yahoo, The Gap, Wild Apricot and Target also seasonalize their logos all year long.
Recently, we gave Kentucky Derby Festival’s logo a seasonal look to incorporate the creative theme for this year’s Festival, A World of Fun.
When the international theme was developed for the 2008 Festival, it seemed natural to bring that feel to the corporate mark. The sphere that normally holds the Golden Pegasus became the perfect area to integrate the globe shape. The latitude and longitude lines helped add depth and define this shape. The color modification to blue and gold helped set the complete mark apart.
KDF logo revised
The industry buzz is that this technique can infuse new energy into a corporate logo, increase website traffic and build overall awareness of your brand.
I cannot wait to see what Google has to offer for Major League Baseball’s opening day what Derby Festival may have to offer in 2009.
Until then.

More To Explore

Contact Us

  • This field is for validation purposes and should be left unchanged.
Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.