Graphic designers and brand experts have long preached logo consistency. We do here, too. But when you can build brand awareness and equity, why not try something new? Many brands today apply a temporary, sometimes seasonal, design element to add life and energy to their logos, and even create buzz about their brand. Google, for […]
Keeping the logo sacred Read More »
I hate this phrase. And now that I have pointed it out, you’ll probably begin to notice how many folks use it. What bothers me about “no problem” is that it insinuates that whatever we were discussing WAS A PROBLEM. Let’s say I am at a restaurant and the server refills my water glass —
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
