The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”
I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre. You know ones…saturated, colorful spots featuring all sorts
Apple for a Trillion, Alex.
When trying to explain, with precision and authority, what “Branding” is, it can be helpful to review what a brand is NOT. It’s NOT a
Legacy Media: How It’s Still Relevant Today
When we think of legacy media, also known as newspaper, television, and radio marketing, we might assume it’s just that: a legacy. However, legacy media
Why Digital Marketing is Essential in the B2B World
In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers,
4 Ways to Take Your Email Marketing to the Next Level
Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes
Pros and Cons of Social Versus Legacy Media
For the millennial generation, social media might seem like the end-all, be-all for connecting with consumers and partners today. However, before social media, legacy media
