
Everything is on Amazon…Including Advertising
Amazon is known for many things. A mega ecommerce shop that offers super fast delivery. Awesome video streaming services offering movies, television shows, live sports

The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”
I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre. You know ones…saturated, colorful spots featuring all sorts

Apple for a Trillion, Alex.
When trying to explain, with precision and authority, what “Branding” is, it can be helpful to review what a brand is NOT. It’s NOT a

Legacy Media: How It’s Still Relevant Today
When we think of legacy media, also known as newspaper, television, and radio marketing, we might assume it’s just that: a legacy. However, legacy media

Why Digital Marketing is Essential in the B2B World
In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers,

4 Ways to Take Your Email Marketing to the Next Level
Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes