
Weight Watchers Crowd Sources Ads with Real Success Stories
We are all used to seeing the Weight Watchers ads on TV. You seem to get bombarded with them right after January 1st. I’m guessing that they

Southwest Needs a Timeout
March Madness might be my favorite time of the year. I love watching the small schools upset the traditional favorites by imposing their own personality

Calling All Departments!
A project comes in… We gain insight on the project and its goals/objectives… We draft and present a proposal… Our proposal is approved… What’s next?…

Alternate/Liquid Layouts in InDesign
Before CS6, if a designer needed to produce multiple sizes of an ad, they needed to: Create ad #1 Save as a separate document (ad

When media placement doesn’t quite get placed as planned.
We know there is a lot of strategy that goes into media planning and placement. Which media will best reach our desired clients? What position

Humor or Scare Tactics?
If you’ve seen them, you can’t forget them. The tips Terrie has for getting ready in the morning. How she suggests recording your voice so