A change for the “better”
It still amazes me that I see blatant grammatical errors in ad copy. Now, every once in a while, some tiny faux pas (like writing
Handling a client switch like a pro
As an Account Executive, I am charged with daily communication with my clients. This generally entails contact with one, perhaps two, key people in the
Improv in the Agency: The “A to C” lesson
Back in college, I decided I wanted to make up ideas for ad campaigns and write them for a living, so I worked hard and
Traffic Best Practices 101
Our traffic team recently attended a workshop called “Fundamentals of Project Management.” It’s great, from time to time, to get back to the basics and
Practice Makes Permanent: Recreating Motion
Every few days I spend some time searching Vimeo and YouTube for the latest motion graphics reels and examples. I try to pick pieces out
Tablet users love to shop, but are retailers ready for it?
In a recent study by Adobe Systems, tablet owners (55%) were more likely than smartphone users (28%) to use their devices both for shopping and
