Do Celebrities Lending Voice Talent Really Help Brands?
I’ve been noticing recently the number of commercials that use celebrity voice-overs. Obviously this is not a new practice, but to me, it seems like
Made-for-TV Rebrand: Is VH1 “Cool” Again?
Recently, the TV Network VH1, unveiled a new multi-platform rebranding effort in what I’m assuming, is it’s attempt to stay relevant in this ever changing
The Rise of Gonzo Research
In the last few months, I have seen a sharp rise in the number of trade articles discussing the use of gonzo research. To be
Fate handed Luke a GoPro and he delivered
In early December I had the unfortunate luck of having my apartment broken into. The thieves made off with my brand new 3D LCD TV
Do "Lays" a Flavor
Last August, Lay’s Potato Chips invited people to submit ideas for the future flavor of Lay’s, the nation’s best selling potato chip. The company reportedly
A discount in exchange for your privacy?
Facedeals, developed by the RedPepper advertising agency, is an app that uses facial recognition technology to push Facebook users deals and discounts from participating retailers.
