Tablet users love to shop, but are retailers ready for it?
In a recent study by Adobe Systems, tablet owners (55%) were more likely than smartphone users (28%) to use their devices both for shopping and
Do Celebrities Lending Voice Talent Really Help Brands?
I’ve been noticing recently the number of commercials that use celebrity voice-overs. Obviously this is not a new practice, but to me, it seems like
Made-for-TV Rebrand: Is VH1 “Cool” Again?
Recently, the TV Network VH1, unveiled a new multi-platform rebranding effort in what I’m assuming, is it’s attempt to stay relevant in this ever changing
The Rise of Gonzo Research
In the last few months, I have seen a sharp rise in the number of trade articles discussing the use of gonzo research. To be
Fate handed Luke a GoPro and he delivered
In early December I had the unfortunate luck of having my apartment broken into. The thieves made off with my brand new 3D LCD TV
Do "Lays" a Flavor
Last August, Lay’s Potato Chips invited people to submit ideas for the future flavor of Lay’s, the nation’s best selling potato chip. The company reportedly
