
Font Awesome Lives Up to its Name
Icons, you know…those little symbols that reinforce what we’re reading and where we’re going. Some might even use a fancy term like semiotics to describe

When Marketing Goes Bananas
A Client’s recent annual Membership campaign called for something a little unconventional – to interrupt consumers when they were least expecting it. What is the

No One Eats Ice Cream With Their Pinky Finger Raised
As a professional lover of ice cream, I take notice when there are new or different items in my grocers freezer aisle. So, it’s only

Get in. Get happy. With Volkswagen.
VW produced a nice commercial about a week before Super Bowl. It started with infamous YouTube clips (most of which I’m sure everyone but me

Is American Idol still an Idol?
American Idol premiered to lower than anticipated ratings, especially given the Mariah vs. Nicki drama that viewers were anticipating. The premiere rating for A18-49 nationally

InstaArt earns an Insta-place in our hearts
Since 2010, more than 100,000 million people have started using the Instagram app worldwide. Just in case you haven’t seen it before, the Instagram photo