
Video Virality: Can Your Brand go ‘Gangnam Style?’
When you talk about advertising campaigns, it’s hard not to mention video. When you’re talking about video, it’s even harder not to mention the word

Social Media: The Ultimate Super Bowl Spoiler
Commercials have become so ubiquitous with the Super Bowl that it’s rare to talk about the big game without mention of the ads. We know

A Slew of Reasons to Consider a Tablet for your Design Space
There are many things about my setup here at work that I feel are making me a bit spoiled. I’m not sure whether it’s the

Who LOVES Target? Another reason to share the love
TARGET is one of my all time favorite brands. Their merchandise is trendy, the quality of their clothes is top notch and their promotions are

Dayparting: Consider Behavior When Targeting
The structure of dayparting has been described in television as an effective way for advertisers to reach different demographic segments throughout the day. With the

Does American Airlines’ rebranding help leave their baggage behind?
Crammed into the middle seat of last week’s news between the grounded Boeing Dreamliner and a new round of airline fees (this time from Southwest)