Jordan > James in the world of endorsements
Recently I read a column on Forbes.com by Keith Turco asking whether or not Lebron James is the next Michael Jordan? Not on the hardwood, but
Bouv's Thoughts on WWDC 2012
First thought: I wish I could have gone. But when I attended in 2010, it took a couple days for the show to sell out.
Did Twitter crown Miss USA 2012?
This year’s Miss USA pageant ventured into unchartered social media territories when they let the Twittersphere tweet in questions to ask during the dreaded question
Capturing the mom in her native online environment
Soon to be moms and women new to motherhood always want the best for their bundle of joy. They want their sweet little angels to
Event Marketing = Brand Awareness
When some companies and organizations hear the term “Event marketing,” they might assume it means marketing for an event. Yes, it can mean this, but
The Pitch: Fact or Fiction?
In my last post, I wrote about The “Mad Men” Effect, which discussed the impact the award winning drama has had on our industry. For
