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17Mar

Next time, Xerxes!

I know what it must have been like to be a part of the 300-soldier company that battled at Thermopylae. We recently embarked on a journey to pitch a new

14Mar

Enter Hulu TV 2.0

Are you tired of missing “The Office” every week… well not anymore thanks to Hulu.com. Now you can watch it when you want to, where you want to. Hulu was

13Mar

That Hulu that you do so well

Well, Hulu officially launched yesterday after many months in beta. Better late than never? The “video online” market is fairly crowded right now, but Hulu does bring the powerhouses of

11Mar

Top three websites, or maybe six

The website that I visit the most that helps me with my position as an account executive at CurrentMarketing is a tie between two: www.secondwindnetwork.com This site is a member-based

10Mar

MySpace, Bonifer style

My wife refers to it as a “yard sale in waiting”. Others may think of it as cubicle chic. I simply call it “home” for roughly 52% of my weekly

7Mar

What’s the next big thing?

It’s the new technologies that we’re focusing on in the marketing world because that’s what everyone wants. How can we be the first, the freshest? With all the excitement over

5Mar

Politicals – ARG! Let’s all turn to the Internet!

As any media buyer worth her salt can tell you, political windows are the flu virus of our profession. We’re a healthy, consistent, loyal source of income for the stations

5Mar

Geeks and Social Media

Yesterday morning Gary Gygax passed away, so I’m a bit nerd-sad at the moment. Like many other computer geeks, growing up I was into roleplaying games and Gary Gygax was

3Mar

UGC and me

User generated content (UGC) is a buzz phrase that has our industry all atwitter.  Mostly, marketing communications processionals are scrambling to harness the power of UGC for to move product. 

29Feb

Cool Workspaces

LifeHacker is one of my favorite sites to visit (or peruse via Google Reader that is) and yesterday they started a Coolest Cubicle Contest. One of the nice things about

28Feb

Art Director 5.0

That is, 5 websites that promise to keep you in the know and know-how. John Nack on Adobe (Blog) There’s more than just Adobe stuff here, folks. As a senior

27Feb

The Madness has Begun

In two days, we will officially be entering into my favorite time of year…March Madness. What’s not to love for a self-proclaimed basketball freak like me? Basically, there is 12

26Feb

Buy DirecTV .. OR ELSE!

Two of my favorite things together: scary movies and advertising. Well, one thing at least. But you just can’t get any better than Annie Wilkes as a spokesperson in my

25Feb

So you think you can text?

Text messaging has become a ubiquitous form of communication. It started with the technology savvy Millenials and quickly emerged as a part of every day life for all generations around

20Feb

AdBlock Plus … guffaw!

Someone (yeah, I don’t know who) has developed a plug-in for Firefox called AdBlock Plus. If you have AdBlock Plus installed, it blocks all advertising that is served to you

19Feb

How to draw an OS X gel button using ActionScript?

Recently, I completed a project in Flash that required all of the graphic elements to be rendered as vector shapes. I decided to use ActionScript only to draw every interface

18Feb

Dog Days

As I continue to think about the place I would like to create for all of us to come to work each day-it occurred to me that having a dog

15Feb

Event Marketing — Part 2

Earlier this week, I posted some initial points on successful event marketing. Today, I’ll share what I think are four keys to help any event be successful. Know Your Audience

14Feb

Creative’s Worst Nightmare

It’s every creative professional’s worst nightmare: when the ideas just won’t come. You stare at a blank computer screen and every time that cursor blinks, you’re one second closer to

13Feb

Is this the next big thing?

Everybody wants to be the person who stumbles across the next big thing. Mark Zuckerberg was they guy that created Facebook in ’04. It was initially a big deal at