
March Madness Marketing Trap?
Thirty-one years ago a four-year-old Mark Neu tuned into the “Dream Game.” This week the NCAA basketball tournament gods have once again brought us, what

Code PaLOUsa for Non-Geeks
Three of our affectionally titled “Geeks” recently attended Code PaLOUsa, otherwise known as several days of software development madness. Judging by the looks of their

YouTube and Awesomeness on demand
T.L. Stanley recently wrote in AdWeek about the growth of the reach of YouTube, particularly with the 8-18 set. It should come to no surprise

2014 Louie Awards
It’s that time of year again, when we humbly submit our blood, sweat and tears to the Louie Awards—Louisville’s Oscars of advertising—and hope for the

The Steppenwolf Theory
For those of you born since our Agency was founded in 1984, let me start by educating you about the band known as Steppenwolf. According

Fridays at C360
There is always a level of excitement around C360 on Fridays. You would think everyone would be exhausted from the 4 days prior and the